We are constantly asked this question.
When searching for a name for the new practice in 2013, Peter Gray sought a name that bought back fond memories. The photographs on this page show Cactus Beach, an internationally known surf beach in the Great Australian Bight where Peter spent some time in his youth with friends.
The photos tell the story.
Graymatter contains most of the brain's neuronal cell bodies and includes regions of the brain involved in muscle control, and sensory perception such as seeing and hearing, memory, emotions, speech, decision making, and self-control.
More so, it is just a play on words but it is appropriate that Graymatters is the management and troubleshooting part of our business that is less creative and more intellectual. It exists solely to help organisations to either stay out of trouble or to get out of trouble.